About Miss Quince EXPO & Mi Boda EXPO:
This event provides an opportunity for companies to brand, market and promote their products and services to the booming Washington State Hispanic market with a population of 517,000 and a buying power over 6.8 billion. Event marketing places your product right into the hands of the Washington State Hispanic consumer market, introducing your company into their every day lives with ease. Marketing via cultural events has proven to be one of the most effective ways to build brand loyalty.
Event Description: Organized by EXPOnw, this event is a cultural EXPO celebrating the widely held and practiced Hispanic tradition of the Quinceañera and Boda ceremonies. With Fashion Show, live entertainment, delicious Latin food, arts & crafts, free give-a-ways, and much more you can expect a high energy all day family event.
Quinceañera: Rich in pageantry and symbolism, a quinceañera is a Hispanic tradition celebrating a 15-year-old girl’s transition from childhood into young womanhood. Quinceañera ceremonies include customs that are centuries old, each designed to recognize the girl’s new status as a young adult and also to reaffirm her religious faith. As the quinceañera, (the word “quinceañera” refers to both the celebration and the girl), stands on the threshold of adulthood, her family and friends come together to honor her and to welcome her into the adult community. Celebrations in America are truly bilingual and bicultural events. “I see girls now longing for a sense of belonging, longing for a way to connect to the traditions of their culture,” says an article from Quince Girl Magazine. “The quinceañera is certainly a way to do that; it’s a way to bring a piece of Cuban culture or Mexican culture or whatever, to their very American life.” – Quince Girl Magazine
Boda: Celebrated all over the world, weddings are especially colossal in the Hispanic community. Bodas, or weddings, are as much rooted in tradition as they are in religion, making these celebrations spectacular and larger than life. Hispanic weddings are truly set apart by these strong ties to community and history.
The average family spends $8,000 on a Quinceañera and $30,000 on a Boda.
